Built for independent artists
VibeValley started in Uppsala in February 2025 as a boutique distribution label for artists who wanted a partner without surrendering the ability to understand the deal.
Est. 2025 / Uppsala
A small label built for clear terms and durable releases.
Our angle
VibeValley grew from a Swedish independent impulse: keep the process readable, keep the catalog sharp, and make the business side understandable for artists from day one.
Our Position
Not a giant platform.
A tighter operational partner.
The label is intentionally compact. We would rather ship a smaller catalog with clear infrastructure than a huge feed of releases no one can properly support.
Fair terms from day one
The model stays simple: a 65/35 royalty split, artist master ownership, and public copy that does not pretend manual workflows are fully automated products.
Hands-on growth
We handle release operations, statement intake, admin support, and catalog framing so artists can stay focused on the music while still seeing how the system works.
Timeline
A short, honest arc.
01February 2025
The spark
Uppsala, Sweden
VibeValley begins as a focused independent label experiment, built to give artists clearer release terms and a more understandable path into distribution.
02August 2025
The pivot
Broader global focus
The project expands from a local instinct into a broader catalog and support model, leaning harder into documentation, admin visibility, and artist-facing transparency.
032026
The direction
Current phase
The platform becomes the operational backbone: submissions, release handling, contracts, help content, revenue tracking, and a public brand that now matches the work behind it.
Next Step
Ready to release with a label that shows its work?
Start with a submission, read the public policies clearly, and move into a process that keeps the business side visible instead of hidden behind vague promises.
Submit Music