VibeValley
Records
Our history / Uppsala, Sweden
A belief in the music. A closer connection to the artist. The story of VibeValley starts in Uppsala in 2025—and is still being written.
Explore our story
The story so far
Choose a moment. Follow the journey from our first idea to what comes next.
Uppsala, SwedenChapter 01 / The spark
VibeValley begins in Uppsala as an independent label with a simple ambition: give artists clearer terms, a personal connection and an understandable path to releasing their music.
The starting point was the artist relationship. Good music deserves attention, and the work around it should be easy to understand.
Local roots. A global outlook.Chapter 02 / The pivot
The project grows beyond its local starting point. A broader catalog brings different sounds, different ambitions and a growing need for thoughtful release support.
The focus expands with it: stronger documentation, clearer communication and more visibility for artists as their music moves toward listeners.
Where we are nowChapter 03 / The direction
The artist platform brings submissions, release planning, agreements and revenue information into one place. The relationship stays personal; the process becomes easier to follow.
The next chapter is shaped by the artists we work with. Our focus remains a catalog we believe in, clear expectations and room for each project to grow.
2025 — today / Illustrative imagery
What stays constant
A platform can make the work easier. A good partnership gives the work meaning.
Different sounds deserve different treatment. We work closely with artists to give each release the planning and attention it needs.
Our standard model is a 65/35 royalty split with the artist retaining master ownership. Your agreement sets the terms for your project, so expectations are clear before release.
From artwork and credits to agreements and release status, artists should know what is happening and where to ask a question. We keep building the platform around that idea.
Next Step
Introduce us to your music. We’ll listen, learn about your project, and explore what we could build together.
Apply to the label